This isn’t a normal brand book.
It’s an all-in-one proposal.
For this brand book I executed strategy, insight, and research to inform the design process. What’s unusual about this brand book is that it is a proposal and a work in progress. It addresses the brand directly with whys and questions on how to make a better brand.
Along with the brand book, I created an icons library as well as a mockup of a landing page for the website.
Roles: Brand design, research, illustration, copywriting
2019
